Beat the Odds - Avoid Corporate Death and Build a Resilient Enterprise
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Companies & Organizations Mentioned in Beat the Odds

Throughout “Beat the Odds,” specific examples are offered of organizations that perform one or more of the nine principles consciously and well. Also included are examples of “dog house” companies that have, consciously or unconsciously, neglected to work with the principle and experienced the consequences. Following is a list of organizations mentioned in the book. Some of them are examples of transforming from “good to great” and building a resilient enterprise, while others demonstrate how a lack of leadership and attention to one or more of the nine principles can lead to difficulties and even corporate death.

(Note: the relevant stock ticker symbol and URL of the company or its parent/successor is indicated in parentheses, if available)

Adelphia [ADELQ.PK] www.adelphia.com
Alcoa [AA] www.alcoa.com
Allied Signal [HON] www.honeywell.com
Amazon.com [AMZN] www.amazon.com
American Airlines [AMR] www.aa.com
Apple, Inc. [AAPL] www.apple.com

BASF [BF] www.basf.com
Bethlehem Steel [MT] www.arcelormittal.com
Bright Horizons [BFAM] www.brighthorizons.com
British Petroleum [BP] www.bp.com

Chrysler Corp. [DCX] www.daimlerchrysler.com
Cisco Systems [CSCO] www.cisco.com
Comcast [CMCSA] www.comcast.com
Continental Airlines [CAL] www.continental.com

Daimler Chrysler [DCX] www.daimlerchrysler.com
Danaher [DHR] www.danaher.com
Dell [DELL] www.dell.com
Disney [DIS] corporate.disney.go.com

Eastman Kodak [EK] www.kodak.com
Emerson Electric [EMR] www.gotoemerson.com
Enron www.enron.com

FedEx [FDX] www.fedex.com
Ford Motor Company [F] www.ford.com

General Electric [GE] www.ge.com
General Motors [GM] www.gm.com
Gerber [NVS] www.novartis.com
Goodyear [GT] www.goodyear.com

Hewlett-Packard [HPQ] www.hp.com
Home Depot [HD] www.homedepot.com
Honeywell [HON] www.honeywell.com

IBM [IBM] www.ibm.com
International Steel Group [MT] www.arcelormittal.com
ITT Corp. [ITT] www.itt.com

Johnson & Johnson [JNJ] www.jnj.com

KFC [YUM] www.yum.com
Kmart [SHLD] www.searsholdings.com
Kraft Foods [KFT] www.kraft.com

L.L. Bean www.llbean.com
LANXESS Corp. [LXS.DE] www.lanxess.com
Lowe’s [LOW] www.lowes.com
LTV Steel [MT] www.arcelormittal.com

C. F. Martin & Co (Martin Guitar) www.mguitar.com
Medtronic [MDT] www.medtronic.com
Merck [MRK] www.merck.com
Microsoft [MSFT] www.microsoft.com

New York Stock Exchange www.nyse.com
Novartis [NVS] www.novartis.com

Outward Bound www.outwardbound.org

Pella Windows www.pella.com
Pixar [DIS] corporate.disney.go.com
Procter & Gamble [PG] www.pg.com

Respironics [RESP] www.respironics.com
Robroy Industries www.robroy.com
Royal Dutch/Shell [RDS-B] www.shell.com

Samsung [SMSN LI] www.samsung.com
Sears [SHLD] www.searsholdings.com
Siemens [SI] www.siemens.com
Sony [SNE] www.sony.com
Southwest Airlines [LUV] www.southwest.com
Starbucks Coffee [SBUX] www.starbucks.com
Sunbeam www.sunbeam.com

Target [TGT] www.target.com
Tyco [TYC] www.tyco.com

U.S. Airways [LCC] www.usairways.com

Wal-Mart [WMT] www.walmart.com
WorldCom www.mci.com

Xerox [XRX] www.xerox.com



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